Nvidia on Wednesday introduced its GeForce 9400M graphics chip, a direct threat to Intel's graphics silicon.
Apple's choice of the 9400M for its refreshed MacBook line heralds a much-needed infusion of competition in the market for mobile integrated graphics--a low-cost solution that is built into Intel chipsets. To date, Intel has dominated the market, with many of the top notebook vendors defaulting to Intel graphics in low-end models and ultraportables. Apple chose Intel graphics for previous versions of the MacBook and MacBook Air.
Not this time though. Apple did its homework and CEO Steve Jobs made a point Tuesday to cite the 9400M as a reason for better performance in the new MacBooks. You can bet that other PC makers are looking closely at the 9400M.
"Intel's technology is integrated throughout Apple's product line but we didn't win this particular design," Intel commented yesterday. Its newest graphics product is based on the G45 chipset.
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